4 Business Models for doula agencies: A FREE GUIDE 

Not sure how to structure your agency — or wondering if there’s a better way?

There’s no one-size-fits-all approach to running a doula agency. Whether you’re just getting started or have been running your agency for a while, it’s easy to second-guess your setup. You might be wondering if you’re compensating doulas in a way that’s both fair and sustainable, if your fee structure is truly aligned with your workload and profit goals, if you’re attracting the right clients — or if something needs to shift.


This free guide breaks down four common models for running a doula agency — with real-world insights 

to help you make confident, informed decisions.

What you'll learn in this guide
Four Different Agency
Types

How do they differ in terms of how doulas are paid, how fees are collected, and what the agency is responsible for?





The Pros and Cons of 4 Agency Models

Some models will appeal more to the doulas you recruit, some will be an easier sell for clients.  Models also may vary in terms of administrative tasks and workload.



Risks and Expenses

There are also legal and financial considerations when choosing a business model.






Ut Repellat Officiis
Est Velit In Nisi

Perfect For...
Aspiring Doula Agency
Owners

who want to start strong with a clear, intentional business model

Current Agency Owners 

who are re-evaluating their setup or experiencing growing pains

Agencies With Unique Models

who want to confidently highlight the value of their approach

Ut Repellat Officiis
Est Velit In Nisi

Meet Kathryn

Hi! I’m Kathryn. I started out as a postpartum doula (after working as a mediator for 15 years!) and then became an agency owner in 2016. I’m passionate about finding the balance between serving families and supporting doulas in their career growth. 

 

As an agency owner I have experience working with IC’s, employees, and as a Placement Agency, and am also well versed in the Referral Agency model. I create and facilitate professional development programming for doulas, and offer business mentorship to Agency Owners.


One Moon Doula started with a team of 5 doulas, and has grown to serve two counties with the offerings of over 30 doulas. My agency has served many hundreds of families and contributed to the professional growth of a growing network of Postpartum Doulas. That experience, combined with the business expertise that has informed the success of my agency, equips me to help fellow agency owners carve a path for themselves and their agencies that helps them succeed in doing the work they love with the strong footing they need to continue serving families for years to come, while still preserving their own work-life balance!

Make strategic decisions about your agency’s foundation — before you burn out or outgrow your systems.

Grab your free guide now and take the first step toward growing a more sustainable agency - and towards making sure you can enjoy your job and meet your goals! 

  • 01Customer
  • 02Payment

Contact information

Billing address

Payment information (OPTIONAL)

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!