Doula Agency Business Audit

01

Choose your focus areas

Pick from one of four areas of your business — list your 1st and 2nd choice for where you want improvement. See the full menu below.

02

Walk me through it

Hop on a 1:1 call with Kathryn (she'll already have your survey in hand). Walk her through your current process, dilemmas, and frustrations so you can find what to streamline, automate, or simplify together.

03

Receive your custom recommendations

Give it a week or two for Kathryn to draft 1–3 recommendations, then hop on a second call to go over everything — from policy decisions to financial strategy, copy edits, software, or leadership and culture.

04

Implementation support

Reach out any time over the following month with questions. Get up to one hour of email or Loom support while you put the recommendations into practice.

Software, workflow, and automation recommendations are kept to simple-to-moderate improvements built to be genuinely impactful. More advanced systems work is available at a higher level of coaching.

After your audit

Rinse & repeat

Want to tackle a 2nd, 3rd, or 4th area of your business? Just book another audit — or ask about other ways to work with Kathryn.

Doula Recruitment

Online presence, recruitment strategy, application process, applicant workflow & follow-up, reference calls, interviews, payment terms, minimum requirements, internal SOPs.

Doula Onboarding & Management

Contract terms, onboarding requirements and tracking, orientation, team communication, termination process, doula feedback, internal SOPs.

Lead Pipeline & Workflow

Lead tracking and communication, intake call procedures, packages and contract terms, pricing strategy, follow-up SOPs, conversion tracking and improvement.

Client Management

Conversion and contracting process, doula matching, scheduling and invoicing, client check-ins, client feedback, client offboarding.

Hi! I’m Kathryn. I started out as a postpartum doula (after working as a mediator for 15 years!) and then became an agency owner in 2016. I’m passionate about finding the balance between serving families and supporting doulas in their career growth.

As an agency owner I have experience working with IC’s, employees, and as a Placement Agency, and am also well versed in the Referral Agency model. I create and facilitate professional development programming for doulas, and offer business mentorship to Agency Owners.

One Moon Doula started with a team of 5 doulas, and has grown to serve two counties with the offerings of over 30 doulas. My agency has served thousands of families and contributed to the professional growth of a growing network of Postpartum Doulas. That experience, combined with the business expertise that has informed the success of my agency, equips me to help fellow agency owners carve a path for themselves and their agencies that helps them succeed in doing the work they love with the strong footing they need to continue serving families for years to come, while still preserving their own work-life balance!

Contact information

Your name

Your first name

Your last name

Your email address

Verify your email address

Your business name

Phone no.

Billing address

Your street address

Your city

ZIP

State/region

ZIP